{"id":734,"date":"2024-06-01T14:25:00","date_gmt":"2024-06-01T11:25:00","guid":{"rendered":"https:\/\/www.hasangultekin.com\/?p=734"},"modified":"2025-07-23T15:51:25","modified_gmt":"2025-07-23T12:51:25","slug":"how-i-combine-ai-prompt-engineering-with-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.hasangultekin.com\/tr\/2024\/06\/01\/how-i-combine-ai-prompt-engineering-with-marketing-automation\/","title":{"rendered":"Yapay Zeka \u0130stemi M\u00fchendisli\u011fini Pazarlama Otomasyonu ile Nas\u0131l Birle\u015ftiriyorum?"},"content":{"rendered":"

Marketo, HubSpot ve Mailchimp ile Ger\u00e7ek D\u00fcnya Kullan\u0131m \u00d6rnekleri<\/em><\/p>\n\n\n\n

Giri\u015f: Yapay Zeka + Pazarlama Otomasyonu Neden \u00d6nemlidir?<\/strong><\/h3>\n\n\n\n

G\u00fcn\u00fcm\u00fcz\u00fcn performans odakl\u0131 dijital ortam\u0131nda pazarlamac\u0131lardan daha az\u0131yla daha fazlas\u0131n\u0131 yapmalar\u0131 bekleniyor: daha h\u0131zl\u0131 ki\u015fiselle\u015ftirme, daha ak\u0131ll\u0131 segmentasyon ve kanallar aras\u0131nda daha y\u00fcksek yat\u0131r\u0131m getirisi.<\/p>\n\n\n\n

kesi\u015fiminde \u00e7al\u0131\u015fan biri olarak pazarlama otomasyonu ve yapay zeka<\/strong>buldum ki hizli m\u00fchendi\u0307sli\u0307k<\/strong> gizli bir s\u00fcper g\u00fc\u00e7 olarak hareket edebilir. \u0130ster bir m\u00fc\u015fteri aday\u0131 yeti\u015ftirme ak\u0131\u015f\u0131 olu\u015fturuyor olay\u0131m Marketo<\/strong>'de dinamik e-posta dizileri olu\u015fturma Mailchimp<\/strong>veya yolculuklar\u0131 optimize etmek HubSpot<\/strong>\u00dcretken yapay zeka zamandan tasarruf etmeme, alaka d\u00fczeyini art\u0131rmama ve geleneksel i\u015f ak\u0131\u015flar\u0131n\u0131n genellikle g\u00f6zden ka\u00e7\u0131rd\u0131\u011f\u0131 yarat\u0131c\u0131 olas\u0131l\u0131klar\u0131 ortaya \u00e7\u0131karmama yard\u0131mc\u0131 oluyor.<\/p>\n\n\n\n

Bu yaz\u0131da, yapay zeka ipu\u00e7lar\u0131n\u0131n daha h\u0131zl\u0131 ve daha ak\u0131ll\u0131 pazarlama otomasyon sistemleri olu\u015fturmama yard\u0131mc\u0131 oldu\u011fu 3 ger\u00e7ek kullan\u0131m \u00f6rne\u011fini payla\u015faca\u011f\u0131m.<\/p>\n\n\n\n

Kullan\u0131m \u00d6rne\u011fi #1: Marketo'da Ak\u0131ll\u0131 Kampanya Fikri \u00dcretimi<\/strong><\/h3>\n\n\n\n

Sorun:<\/strong>
Birden fazla persona ve d\u00f6n\u00fc\u015f\u00fcm hunisi a\u015famas\u0131 i\u00e7in kampanya mant\u0131\u011f\u0131 olu\u015fturmak genellikle karar yorgunlu\u011funa veya yarat\u0131c\u0131 t\u0131kan\u0131kl\u0131\u011fa neden olur - \u00f6zellikle de son teslim tarihleri alt\u0131nda.<\/p>\n\n\n\n

Benim yapay zekam:<\/strong><\/p>\n\n\n\n

\n

\"B2B SaaS alan\u0131ndaki orta huni potansiyel m\u00fc\u015fterilerini hedefleyen bir dizi e-posta kampanyas\u0131 fikri olu\u015fturun. Yeniden etkile\u015fim ve g\u00fcven olu\u015fturmaya odaklan\u0131n. Harekete ge\u00e7irici mesaj \u00f6nerileri ekleyin.\"<\/p>\n<\/blockquote>\n\n\n\n

Sonu\u00e7:<\/strong>
Bu ipucu saatlerce d\u00fc\u015f\u00fcnmemi sa\u011flad\u0131. Bana yard\u0131mc\u0131 oldu 3 Ak\u0131ll\u0131 Kampanya ak\u0131\u015flar\u0131<\/strong> \u0130lgi \u00e7ekici konu sat\u0131rlar\u0131 ve stratejik mesajlarla. A\/B testi daha sonra \u015funu g\u00f6sterdi 12% a\u00e7\u0131k kalma oran\u0131nda art\u0131\u015f<\/strong> ve bir 9% daha y\u00fcksek t\u0131klama oran\u0131<\/strong>.<\/p>\n\n\n\n

Kullan\u0131m \u00d6rne\u011fi #2: Mailchimp ile Yapay Zeka Taraf\u0131ndan Olu\u015fturulan E-posta Varyantlar\u0131<\/strong><\/h3>\n\n\n\n

Sorun:<\/strong>
Segmentler aras\u0131nda ki\u015fiselle\u015ftirme i\u00e7in birden fazla e-posta varyasyonunu manuel olarak yazmak zaman al\u0131c\u0131d\u0131r.<\/p>\n\n\n\n

Benim yapay zekam:<\/strong><\/p>\n\n\n\n

\n

\"Son 48 saat i\u00e7inde sepetlerini terk eden kullan\u0131c\u0131lar i\u00e7in 3 ki\u015fiselle\u015ftirilmi\u015f e-posta g\u00f6vdesi yaz\u0131n. Birini s\u0131radan, birini acil ve birini de de\u011fer odakl\u0131 yap\u0131n.\"<\/p>\n<\/blockquote>\n\n\n\n

Sonu\u00e7:<\/strong>
Yapay zeka bana bir Tetiklenen terk edilmi\u015f al\u0131\u015fveri\u015f sepeti dizisi<\/strong> duygusal ton varyasyonu ile. Sonu\u00e7 mu? A 25% al\u0131\u015fveri\u015f sepetinin terk edilmesinde azalma<\/strong> sadece 3 hafta i\u00e7inde.<\/p>\n\n\n\n

Kullan\u0131m \u00d6rne\u011fi #3: HubSpot'ta \u0130stem G\u00fcd\u00fcml\u00fc Yolculuk Haritalama<\/strong><\/h3>\n\n\n\n

Sorun:<\/strong>
Hem stratejik hem de uyarlanabilir tam huni yolculuk haritalar\u0131 tasarlamak karma\u015f\u0131k bir i\u015ftir.<\/p>\n\n\n\n

Benim yapay zekam:<\/strong><\/p>\n\n\n\n

\n

\"Bir abonelik hizmeti i\u00e7in giri\u015f noktalar\u0131, etkile\u015fim stratejileri ve yeniden etkinle\u015ftirme tetikleyicileri dahil olmak \u00fczere \u00e7ok dokunu\u015flu bir B2C m\u00fc\u015fteri yolculu\u011fu haritas\u0131 olu\u015fturun.\"<\/p>\n<\/blockquote>\n\n\n\n

Sonu\u00e7:<\/strong>
Yapay zeka taraf\u0131ndan olu\u015fturulan yap\u0131, CRM \u00f6zelliklerini ve davran\u0131\u015fsal tetikleyicileri entegre ederek HubSpot i\u00e7inde 7 ad\u0131ml\u0131 otomatik bir diziyi g\u00f6rselle\u015ftirmeme ve uygulamama yard\u0131mc\u0131 oldu.<\/p>\n\n\n\n

Sonu\u00e7: Mesele Sadece Ara\u00e7lar De\u011fil - Onlar\u0131 Nas\u0131l Kulland\u0131\u011f\u0131n\u0131zd\u0131r<\/strong><\/h3>\n\n\n\n

H\u0131zl\u0131 m\u00fchendislik sihirli bir de\u011fnek de\u011fildir. Ama bu i\u015ften anlayan birinin elinde pazarlama mant\u0131\u011f\u0131, segmentasyon ve kullan\u0131c\u0131 davran\u0131\u015f\u0131<\/strong>stratejinizin g\u00fc\u00e7l\u00fc bir uzant\u0131s\u0131d\u0131r.<\/p>\n\n\n\n

Marketo veya HubSpot gibi ara\u00e7larda i\u015f ak\u0131\u015flar\u0131 olu\u015fturuyorsan\u0131z ve yapay zekan\u0131n size nas\u0131l yard\u0131mc\u0131 olabilece\u011fini hen\u00fcz ke\u015ffetmediyseniz, her ikisinden de vazge\u00e7iyor olabilirsiniz. verimlilik ve yarat\u0131c\u0131l\u0131k<\/strong> Masan\u0131n \u00fczerinde.<\/p>\n\n\n\n

Yapay zekay\u0131 otomasyon y\u0131\u011f\u0131n\u0131n\u0131za uygulamak i\u00e7in yard\u0131m ister misiniz? Ba\u011flanal\u0131m.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Real-World Use Cases with Marketo, HubSpot & Mailchimp Introduction: Why AI + Marketing Automation Matters In today\u2019s performance-driven digital landscape, marketers are expected to do more with less\u2014faster personalization, smarter segmentation, and higher ROI across channels. As someone working at the intersection of marketing automation and AI, I\u2019ve found that prompt engineering can act as a hidden superpower. Whether I\u2019m building a lead nurturing flow in Marketo, crafting dynamic email sequences in Mailchimp, or optimizing journeys in HubSpot, generative AI helps me save time, improve relevance, and unlock creative possibilities that traditional workflows often miss. In this post, I\u2019ll share 3 real-world use cases where AI prompts helped me build better marketing automation systems\u2014faster and smarter. Use Case #1: Smart Campaign Idea Generation in Marketo The Problem:Creating campaign logic for multiple personas and funnel stages often results in decision fatigue or creative block\u2014especially under deadlines. My AI Prompt: “Generate a series of email campaign ideas targeting mid-funnel leads in the B2B SaaS space. Focus on re-engagement and trust-building. Include call-to-action suggestions.” Outcome:This prompt saved hours of ideation. It helped me build 3 Smart Campaign flows with engaging subject lines and strategic messaging. A\/B testing later showed a 12% increase in […]<\/p>\n","protected":false},"author":1,"featured_media":760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[109,1],"tags":[114,113,112,110,111],"class_list":["post-734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-marketing","category-digital-marketing","tag-hubspot-workflows","tag-lead-scoring-strategies","tag-marketing-automation-comparison","tag-marketo-vs-hubspot","tag-smart-campaigns"],"_links":{"self":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/comments?post=734"}],"version-history":[{"count":1,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/734\/revisions"}],"predecessor-version":[{"id":735,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/734\/revisions\/735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/media\/760"}],"wp:attachment":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/media?parent=734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/categories?post=734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/tags?post=734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}