{"id":742,"date":"2024-04-23T14:45:40","date_gmt":"2024-04-23T11:45:40","guid":{"rendered":"https:\/\/www.hasangultekin.com\/?p=742"},"modified":"2025-07-23T15:55:25","modified_gmt":"2025-07-23T12:55:25","slug":"using-ai-to-build-smarter-email-campaigns-from-segmentation-to-subject-lines","status":"publish","type":"post","link":"https:\/\/www.hasangultekin.com\/tr\/2024\/04\/23\/using-ai-to-build-smarter-email-campaigns-from-segmentation-to-subject-lines\/","title":{"rendered":"Daha Ak\u0131ll\u0131 E-posta Kampanyalar\u0131 Olu\u015fturmak i\u00e7in Yapay Zekay\u0131 Kullanmak: Segmentasyondan Konu Sat\u0131rlar\u0131na"},"content":{"rendered":"

\u0130stem m\u00fchendisli\u011finin hedeflemeyi, tonu ve zamanlamay\u0131 nas\u0131l geli\u015ftirdi\u011fine dair ger\u00e7ek \u00f6rnekler<\/em><\/p>\n\n\n\n

Giri\u015f<\/h3>\n\n\n\n

E-posta pazarlamas\u0131 her zaman bir kitleyle ileti\u015fim kurman\u0131n en do\u011frudan ve etkili yollar\u0131ndan biri olmu\u015ftur. Ancak bunu do\u011fru yapmak -do\u011fru mesaj, do\u011fru zaman, do\u011fru ton- \u00e7ok fazla d\u00fc\u015f\u00fcnme, test etme ve zaman gerektirir.<\/p>\n\n\n\n

Ge\u00e7ti\u011fimiz y\u0131l, e-posta kampanyalar\u0131mda yapay zekay\u0131 daha bilin\u00e7li bir \u015fekilde kullanmaya ba\u015flad\u0131m. \u0130nsan stratejisinin veya yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131n yerini almak i\u00e7in de\u011fil, ama g\u00fc\u00e7lendirmek<\/strong>. Do\u011fru y\u00f6nlendirmelerle daha h\u0131zl\u0131 yazabiliyor, daha ak\u0131ll\u0131ca segmentlere ay\u0131rabiliyor ve daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar \u00e7ok varyasyonu test edebiliyorum.<\/p>\n\n\n\n

\u0130\u015fte yapay zekan\u0131n e-posta sonu\u00e7lar\u0131m\u0131 ad\u0131m ad\u0131m iyile\u015ftirmeme nas\u0131l yard\u0131mc\u0131 oldu\u011fu.<\/p>\n\n\n\n

1. Sadece Demografik \u00d6zelliklere G\u00f6re De\u011fil, Niyete G\u00f6re Segmentasyon<\/h3>\n\n\n\n

\u00c7o\u011fu pazarlamac\u0131 e-posta listelerini segmentlere ay\u0131rmak i\u00e7in h\u00e2l\u00e2 ya\u015f, konum veya i\u015f unvan\u0131 gibi y\u00fczeysel verilere g\u00fcveniyor. Yapay zekay\u0131 \u015fu ama\u00e7larla kullanmaya ba\u015flad\u0131m davran\u0131\u015fsal niyete dayal\u0131 segmentler olu\u015fturun<\/strong>-Tarama davran\u0131\u015f\u0131, al\u0131\u015fveri\u015f sepeti etkinli\u011fi veya i\u00e7erik kat\u0131l\u0131m\u0131 gibi.<\/p>\n\n\n\n

\u0130stem \u00f6rne\u011fi:<\/strong>
\"A\u015fa\u011f\u0131daki verilere dayal\u0131 olarak 4 kullan\u0131c\u0131 segmenti olu\u015fturun: sitede ge\u00e7irilen s\u00fcre, ziyaret edilen sayfalar ve ge\u00e7mi\u015f e-posta t\u0131klamalar\u0131. Kat\u0131l\u0131m d\u00fczeyine odaklan\u0131n.\"<\/p>\n\n\n\n

Bu bana \"ilk kez ziyaret eden teredd\u00fctl\u00fc kullan\u0131c\u0131lar\" veya \"d\u00f6n\u00fc\u015f\u00fcm olmadan tekrar eden taray\u0131c\u0131lar\" gibi gruplar verdi - ve bunlar, kullan\u0131c\u0131n\u0131n yaln\u0131zca demografik olarak de\u011fil, zihinsel olarak nerede oldu\u011funa ger\u00e7ekten hitap eden \u00f6zel kampanyalar\u0131n temeli oldu.<\/p>\n\n\n\n

2. Daha \u0130yi Konu Sat\u0131rlar\u0131 Yazmak (Daha H\u0131zl\u0131)<\/h3>\n\n\n\n

Hepimiz konu sat\u0131rlar\u0131n\u0131n bir e-postay\u0131 olu\u015fturabilece\u011fini ya da bozabilece\u011fini biliyoruz. Ama her kampanya i\u00e7in on tane iyi konu yazmak? Hi\u00e7 e\u011flenceli de\u011fil.<\/p>\n\n\n\n

Yapay zeka ile ton, aciliyet ve duygusal tetikleyicileri ke\u015ffetmek i\u00e7in uyar\u0131 varyasyonlar\u0131n\u0131 kullan\u0131yorum.<\/p>\n\n\n\n

\u0130stem \u00f6rne\u011fi:<\/strong>
\"Fitness ekipmanlar\u0131nda 3 g\u00fcnl\u00fck indirimi duyuran bir e-posta i\u00e7in 10 konu sat\u0131r\u0131 yaz\u0131n. Baz\u0131lar\u0131nda aciliyet, emojiler ve en az ikisinde soru format\u0131 ekleyin.\"<\/p>\n\n\n\n

Sonu\u00e7, A\/B testleri i\u00e7in zengin bir havuz ve daha da \u00f6nemlisi, ger\u00e7ek i\u00e7erik i\u00e7in bana yarat\u0131c\u0131 enerji tasarrufu sa\u011fl\u0131yor.<\/p>\n\n\n\n

3. Segmente Dayal\u0131 Dinamik G\u00f6vde Kopyas\u0131<\/h3>\n\n\n\n

Segmentlerimi belirledikten sonra, genellikle her segment i\u00e7in bir tane olmak \u00fczere birden fazla e-posta versiyonu yaz\u0131yorum. Her seferinde s\u0131f\u0131rdan ba\u015flamak yerine, ayn\u0131 mesaj\u0131 farkl\u0131 tonlara veya sorunlu noktalara uyarlamaya yard\u0131mc\u0131 olacak ipu\u00e7lar\u0131 kullan\u0131yorum.<\/p>\n\n\n\n

Kulland\u0131\u011f\u0131m ipucu:<\/strong>
\"Bu e-postay\u0131 sepete \u00fcr\u00fcn ekleyen ancak sat\u0131n almayan bir kullan\u0131c\u0131 i\u00e7in yeniden yaz\u0131n. Ses tonunu arkada\u015f\u00e7a tutun, zorlay\u0131c\u0131 de\u011fil. \u0130nce bir hat\u0131rlatma sunun ve yumu\u015fak bir CTA ekleyin.\"<\/p>\n\n\n\n

B\u00fcy\u00fck bir yarat\u0131c\u0131 ekibe ihtiya\u00e7 duymadan e-postan\u0131n ki\u015fiselle\u015ftirilmi\u015f hissettirmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

4. Ton ve \u00c7er\u00e7eveleme \u00d6n Testi<\/h3>\n\n\n\n

Bazen, bir mesaj\u0131 g\u00f6ndermeden \u00f6nce nas\u0131l tepki verebilece\u011fini test etmek istiyorum. Yapay zekadan farkl\u0131 kullan\u0131c\u0131 ki\u015filiklerinin bir tasla\u011fa nas\u0131l tepki verebilece\u011fini \"sim\u00fcle etmesini\" istiyorum.<\/p>\n\n\n\n

\u0130stem \u00f6rne\u011fi:<\/strong>
\"B\u00fct\u00e7e bilincine sahip bir kullan\u0131c\u0131 bu e-posta teklifine nas\u0131l yan\u0131t verir? '$75 \u00fczeri sipari\u015flerde \u00fccretsiz kargo'? Daha motive edici iki alternatif \u00f6nerin.\"<\/p>\n\n\n\n

Bu, g\u00f6nder tu\u015funa basmadan \u00f6nce rotam\u0131 d\u00fczeltmeme yard\u0131mc\u0131 oluyor ve bana akl\u0131ma gelmemi\u015f olabilecek yeni fikirler veriyor.<\/p>\n\n\n\n

5. D\u00f6n\u00fc\u015f\u00fcm Hunileri i\u00e7in E-posta Dizileri Olu\u015fturma<\/h3>\n\n\n\n

M\u00fc\u015fteri aday\u0131 yeti\u015ftirme dizileri veya sat\u0131n alma sonras\u0131 ak\u0131\u015flar olu\u015ftururken yapay zeka, t\u00fcm kampanya yap\u0131s\u0131n\u0131 daha h\u0131zl\u0131 belirlememe yard\u0131mc\u0131 oluyor.<\/p>\n\n\n\n

Kulland\u0131\u011f\u0131m ipucu:<\/strong>
\"Dijital bir \u00fcretkenlik uygulamas\u0131n\u0131n yeni kullan\u0131c\u0131s\u0131 i\u00e7in 4 e-postal\u0131k bir kar\u015f\u0131lama dizisi olu\u015fturun. Her bir e-posta i\u015fe al\u0131\u015ft\u0131rma, al\u0131\u015fkanl\u0131k olu\u015fturma ve uzun vadede elde tutmaya odaklanmal\u0131d\u0131r.\"<\/p>\n\n\n\n

S\u0131f\u0131rdan planlama yapmak i\u00e7in saatler harcamak yerine, rafine edebilece\u011fim ve yerelle\u015ftirebilece\u011fim net bir plan elde ediyorum.<\/p>\n\n\n\n

Son D\u00fc\u015f\u00fcncelerAI k\u00f6t\u00fc bir pazarlamac\u0131y\u0131 iyi yapmayacakt\u0131r. Ancak iyi bir pazarlamac\u0131y\u0131 daha h\u0131zl\u0131, daha \u00e7evik ve daha deneysel hale getirecektir.<\/h3>\n\n\n\n

Benim i\u00e7in mesele e-postalar\u0131 otomatikle\u015ftirmek de\u011fil, mesele karar alma mekanizmas\u0131n\u0131n g\u00fc\u00e7lendirilmesi<\/strong>. E-posta kampanyalar\u0131nda h\u0131zl\u0131 m\u00fchendisli\u011fi kulland\u0131k\u00e7a, manuel olmas\u0131 gerekmeyen tekrarlayan g\u00f6revler i\u00e7in ne kadar \u00e7ok zaman kaybetti\u011fimi daha iyi anl\u0131yorum.<\/p>\n\n\n\n

Yapay zekay\u0131 e-posta i\u015f ak\u0131\u015f\u0131n\u0131za nas\u0131l dahil edece\u011finizi ara\u015ft\u0131r\u0131yorsan\u0131z, daha fazlas\u0131n\u0131 payla\u015fmaktan memnuniyet duyar\u0131m. Ve bunu kendiniz test etmeye ba\u015flad\u0131ysan\u0131z, sizin i\u00e7in neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 duymak isterim.<\/p>\n\n\n\n

Bana bir not b\u0131rak\u0131n info@hasangultekin.com<\/a> veya hadi ba\u011flanal\u0131m LinkedIn<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Real examples of how prompt engineering improves targeting, tone, and timing Introduction Email marketing has always been one of the most direct and effective ways to communicate with an audience. But getting it right\u2014right message, right time, right tone\u2014takes a lot of thinking, testing, and time. Over the last year, I\u2019ve started using AI in my email campaigns more deliberately. Not to replace human strategy or creativity, but to amplify it. With the right prompts, I\u2019ve been able to write faster, segment smarter, and test more variations than ever before. Here\u2019s how AI has helped me improve my email results\u2014step by step. 1. Segmenting by Intent, Not Just Demographics Most marketers still rely on surface-level data like age, location, or job title to segment email lists. I started using AI to create segments based on behavioral intent\u2014like browsing behavior, cart activity, or content engagement. Prompt example:\u201cGenerate 4 user segments based on the following data: time on site, pages visited, and past email clicks. Focus on engagement level.\u201d This gave me groups like \u201chesitant first-timers\u201d or \u201crepeat browsers without conversion\u201d\u2014and those became the basis for tailored campaigns that actually spoke to where the user was mentally, not just demographically. 2. Writing […]<\/p>\n","protected":false},"author":1,"featured_media":761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[109,1],"tags":[125,129],"class_list":["post-742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-marketing","category-digital-marketing","tag-ai-email-marketing","tag-email-automation-gpt"],"_links":{"self":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/comments?post=742"}],"version-history":[{"count":1,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/742\/revisions"}],"predecessor-version":[{"id":743,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/742\/revisions\/743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/media\/761"}],"wp:attachment":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/media?parent=742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/categories?post=742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/tags?post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}