{"id":745,"date":"2024-05-23T12:00:33","date_gmt":"2024-05-23T09:00:33","guid":{"rendered":"https:\/\/www.hasangultekin.com\/?p=745"},"modified":"2025-07-23T15:56:39","modified_gmt":"2025-07-23T12:56:39","slug":"why-conversion-optimization-starts-with-solid-infrastructure","status":"publish","type":"post","link":"https:\/\/www.hasangultekin.com\/tr\/2024\/05\/23\/why-conversion-optimization-starts-with-solid-infrastructure\/","title":{"rendered":"D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu Neden Sa\u011flam Altyap\u0131 ile Ba\u015flar?"},"content":{"rendered":"<p><em>Sunucu performans\u0131, kod temizli\u011fi ve izleme do\u011frulu\u011fu ger\u00e7ek i\u015f sonu\u00e7lar\u0131n\u0131 nas\u0131l etkiler?<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Giri\u015f<\/h3>\n\n\n\n<p>\u0130nsanlar d\u00f6n\u00fc\u015f\u00fcm optimizasyonu hakk\u0131nda konu\u015furken genellikle do\u011frudan A\/B testlerine, CTA renklerine veya metin yazarl\u0131\u011f\u0131 ayarlamalar\u0131na atl\u0131yorlar. Bunlar \u00f6nemli olsa da, temel bir ger\u00e7e\u011fi g\u00f6z ard\u0131 ederek y\u00fczeysel d\u00fczeltmelere odaklanan \u00e7ok fazla i\u015fletme g\u00f6rd\u00fcm: <strong>hi\u00e7bir ak\u0131ll\u0131 pazarlama y\u00f6ntemi zay\u0131f bir teknik temeli telafi edemez<\/strong>.<\/p>\n\n\n\n<p>\u0130ster Magento'da bir e-ticaret ma\u011fazas\u0131 i\u015fletiyor olun, ister y\u00fcksek hacimli m\u00fc\u015fteri aday\u0131 olu\u015fturma hunilerini y\u00f6netiyor olun, kurdu\u011funuz altyap\u0131<strong>bar\u0131nd\u0131rma, kod yap\u0131s\u0131, \u00f6nbellekleme ve analitik hijyeniniz<\/strong>-Kullan\u0131c\u0131lar\u0131n nas\u0131l davrand\u0131\u011f\u0131n\u0131, verilerin nas\u0131l topland\u0131\u011f\u0131n\u0131 ve nihayetinde ne kadar gelir elde etti\u011finizi do\u011frudan etkiler.<\/p>\n\n\n\n<p>Y\u0131llarca platformlar\u0131 kaputun alt\u0131nda optimize ettikten sonra \u00f6\u011frendiklerim bunlar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Sayfa H\u0131z\u0131 Sadece Sab\u0131rla \u0130lgili De\u011fil - G\u00fcvenle de \u0130lgili<\/h3>\n\n\n\n<p>\u0130nsanlar art\u0131k beklemiyor. \u00dcr\u00fcn sayfan\u0131z\u0131n y\u00fcklenmesi 3 saniyeden uzun s\u00fcrerse, yaln\u0131zca trafi\u011finizi de\u011fil g\u00fcvenilirli\u011finizi de kaybedersiniz. Magento yap\u0131lar\u0131 \u00fczerinde \u00e7al\u0131\u015ft\u0131m, sadece yap\u0131land\u0131rma <strong>Vernik \u00f6nbelle\u011fi<\/strong> ve <strong>Redis oturum y\u00f6netimi<\/strong> sayfa y\u00fckleme s\u00fcrelerini 40%'nin \u00fczerinde azaltt\u0131. Bu sadece kullan\u0131c\u0131 deneyimini iyile\u015ftirmekle kalmad\u0131, do\u011frudan \u00f6deme tamamlama oranlar\u0131n\u0131n da artmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n<p>Peki Google'\u0131n Temel Web De\u011ferleri bir s\u0131ralama fakt\u00f6r\u00fc haline geldi\u011finde? Zaten optimize etti\u011fim siteler, i\u00e7eri\u011fe dokunmadan organik trafi\u011fin artt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Temiz Kod = \u00d6ng\u00f6r\u00fclebilir Davran\u0131\u015f = Daha \u0130yi Test<\/h3>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm testi yaln\u0131zca kullan\u0131c\u0131lar g\u00f6rmelerini ama\u00e7lad\u0131\u011f\u0131n\u0131z \u015feyi g\u00f6r\u00fcrse i\u015fe yarar. \u00d6zensiz JavaScript veya \u00fc\u00e7\u00fcnc\u00fc taraf komut dosyalar\u0131n\u0131n formlarla, d\u00fc\u011fmelerle veya \u00f6deme ak\u0131\u015flar\u0131yla \u00e7ak\u0131\u015ft\u0131\u011f\u0131 ve GA4'e bile girmeyen sessiz d\u00fc\u015f\u00fc\u015flere neden oldu\u011fu bir\u00e7ok ma\u011fazayla kar\u015f\u0131la\u015ft\u0131m.<\/p>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm i\u00e7in optimizasyon, \u00f6n u\u00e7 mant\u0131\u011f\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irmekle ba\u015flar. Olay dinleyicileri d\u00fczg\u00fcn \u015fekilde ate\u015fleniyor mu? GTM t\u00fcm \u015fablonlarda temiz ve tutarl\u0131 m\u0131? Kod temizli\u011fini ba\u015fl\u0131 ba\u015f\u0131na bir CRO disiplini olarak ele al\u0131yorum \u00e7\u00fcnk\u00fc siteniz tutarl\u0131 davranm\u0131yorsa verilerinize g\u00fcvenemezsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Analitik Hijyen Optimizasyonu Sa\u011flar veya Bozar<\/h3>\n\n\n\n<p>D\u00fczen, i\u00e7erik, zamanlama hakk\u0131nda verdi\u011finiz her karar verilere geri d\u00f6ner. Ancak GA4 veya Etiket Y\u00f6neticisi kurulumunuz \u015fi\u015firilmi\u015fse, yanl\u0131\u015f \u00e7al\u0131\u015f\u0131yorsa veya temalar aras\u0131nda yineleniyorsa, veriler size yalan s\u00f6yl\u00fcyor demektir.<\/p>\n\n\n\n<p>Bir vakada, bir m\u00fc\u015fteri CTA analizi i\u00e7in GTM t\u0131klama olaylar\u0131na g\u00fcveniyordu, ancak t\u0131klama tetikleyicisi g\u00f6r\u00fcnmez \u00f6\u011felerde bile etkinle\u015fiyordu. Bunu temizledik, olay yap\u0131s\u0131n\u0131 yeniden olu\u015fturduk ve kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131n tamamen farkl\u0131 bir resmini g\u00f6rd\u00fck. Bu netlik, daha iyi huni kararlar\u0131 al\u0131nmas\u0131n\u0131 ve d\u00f6n\u00fc\u015f\u00fcmlerde 22% art\u0131\u015f olmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Y\u0131\u011f\u0131n\u0131n\u0131z Sizi Yava\u015flatmamal\u0131, Desteklemelidir<\/h3>\n\n\n\n<p>Bazen pazarlama ekipleri fikir eksikli\u011finden de\u011fil, \u00e7al\u0131\u015ft\u0131klar\u0131 altyap\u0131n\u0131n kat\u0131 veya \u00f6l\u00e7eklenemez olmas\u0131ndan dolay\u0131 zorlan\u0131rlar. Ekiplerin daha iyi sunucu yap\u0131land\u0131rmas\u0131yla (payla\u015f\u0131ml\u0131dan \u00f6zel VPS'ye ge\u00e7i\u015f) y\u00fckleme s\u00fcrelerini k\u0131saltmalar\u0131na ve h\u0131zl\u0131 da\u011f\u0131t\u0131m i\u00e7in varl\u0131klar\u0131 ve ortamlar\u0131 d\u00fczenleyerek kampanya \u00e7evikli\u011fini art\u0131rmalar\u0131na yard\u0131mc\u0131 oldum.<\/p>\n\n\n\n<p>G\u00fc\u00e7l\u00fc altyap\u0131y\u0131 ak\u0131ll\u0131 stratejiyle birle\u015ftirdi\u011finizde, i\u015fler daha da kolayla\u015f\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Testler daha h\u0131zl\u0131 \u00e7al\u0131\u015f\u0131r<\/li>\n\n\n\n<li>Sayfalar daha h\u0131zl\u0131 y\u00fcklenir<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011fl\u0131yor<\/li>\n\n\n\n<li>Ve ekipler yineleme konusunda kendilerine daha fazla g\u00fcveniyor<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Sonu\u00e7<\/h3>\n\n\n\n<p>Yaln\u0131zca kullan\u0131c\u0131n\u0131n ne g\u00f6rd\u00fc\u011f\u00fcne odaklan\u0131yorsan\u0131z (kopya, d\u00fczen, d\u00fc\u011fmeler) hikayenin yar\u0131s\u0131n\u0131 ka\u00e7\u0131r\u0131yorsunuz demektir. <strong>Arka u\u00e7 \u00f6nemlidir.<\/strong> Kodunuzun kalitesi, sayfa h\u0131z\u0131n\u0131z ve izleme kurulumunuz d\u00f6n\u00fc\u015f\u00fcm denkleminin bir par\u00e7as\u0131d\u0131r.<\/p>\n\n\n\n<p>Bunu y\u0131llar i\u00e7inde zor yoldan \u00f6\u011frendim: Alt\u0131nda bozuk olan \u015feyi optimize edemezsiniz. \u00d6nce oradan ba\u015flay\u0131n.<\/p>\n\n\n\n<p>\u0130yi kampanyalara ra\u011fmen d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmakta zorlan\u0131yorsan\u0131z, kaputun alt\u0131na bir g\u00f6z atmaktan memnuniyet duyar\u0131m. Bazen en b\u00fcy\u00fck kazan\u00e7lar kullan\u0131c\u0131lar\u0131n hi\u00e7 g\u00f6rmedi\u011fi \u015feylerden gelir.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sunucu performans\u0131, kod temizli\u011fi ve izleme do\u011frulu\u011fu ger\u00e7ek i\u015f sonu\u00e7lar\u0131n\u0131 nas\u0131l etkiler? Giri\u015f \u0130nsanlar d\u00f6n\u00fc\u015f\u00fcm optimizasyonundan bahsettiklerinde genellikle do\u011frudan A\/B testlerine, CTA renklerine veya metin yazarl\u0131\u011f\u0131 d\u00fczenlemelerine atlarlar. Bunlar \u00f6nemli olsa da, temel bir ger\u00e7e\u011fi g\u00f6z ard\u0131 ederek y\u00fczeysel d\u00fczeltmelere odaklanan \u00e7ok fazla i\u015fletme g\u00f6rd\u00fcm: Hi\u00e7bir ak\u0131ll\u0131 pazarlama, zay\u0131f bir teknik temeli telafi edemez. \u0130ster Magento'da bir e-ticaret ma\u011fazas\u0131 i\u015fletiyor ister y\u00fcksek hacimli m\u00fc\u015fteri aday\u0131 olu\u015fturma hunilerini y\u00f6netiyor olun, \u00fczerine in\u015fa etti\u011finiz altyap\u0131 (bar\u0131nd\u0131rma, kod yap\u0131s\u0131, \u00f6nbelle\u011fe alma ve analiz hijyeni) kullan\u0131c\u0131lar\u0131n nas\u0131l davrand\u0131\u011f\u0131n\u0131, verilerin nas\u0131l topland\u0131\u011f\u0131n\u0131 ve nihayetinde ne kadar gelir elde etti\u011finizi do\u011frudan etkiler. Y\u0131llarca platformlar\u0131 kaputun alt\u0131nda optimize ettikten sonra \u00f6\u011frendiklerim \u015funlar. 1. Sayfa H\u0131z\u0131 Sadece Sab\u0131rla \u0130lgili De\u011fil - G\u00fcvenle de \u0130lgili \u0130nsanlar art\u0131k beklemiyor. \u00dcr\u00fcn sayfan\u0131z\u0131n y\u00fcklenmesi 3 saniyeden uzun s\u00fcrerse, yaln\u0131zca trafi\u011finizi de\u011fil g\u00fcvenilirli\u011finizi de kaybedersiniz. Sadece Varnish \u00f6nbelle\u011fini ve Redis oturum y\u00f6netimini yap\u0131land\u0131rman\u0131n sayfa y\u00fckleme s\u00fcrelerini 40%'nin \u00fczerinde azaltt\u0131\u011f\u0131 Magento yap\u0131lar\u0131 \u00fczerinde \u00e7al\u0131\u015ft\u0131m. Bu sadece UX'i iyile\u015ftirmekle kalmad\u0131, do\u011frudan \u00f6deme tamamlama oranlar\u0131n\u0131n artmas\u0131n\u0131 sa\u011flad\u0131. Peki Google'\u0131n Temel Web De\u011ferleri bir s\u0131ralama fakt\u00f6r\u00fc haline geldi\u011finde? Zaten optimize etti\u011fim siteler organik trafi\u011fin artt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc [...]<\/p>","protected":false},"author":1,"featured_media":762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[130],"tags":[131],"class_list":["post-745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro-optimization","tag-conversion-optimization-infrastructure"],"_links":{"self":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/comments?post=745"}],"version-history":[{"count":1,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/745\/revisions"}],"predecessor-version":[{"id":746,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/745\/revisions\/746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/media\/762"}],"wp:attachment":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/media?parent=745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/categories?post=745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/tags?post=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}