{"id":749,"date":"2025-07-23T14:57:32","date_gmt":"2025-07-23T11:57:32","guid":{"rendered":"https:\/\/www.hasangultekin.com\/?p=749"},"modified":"2025-07-23T15:37:57","modified_gmt":"2025-07-23T12:37:57","slug":"how-i-use-mailchimp-automation-for-revenue-driven-email-flows","status":"publish","type":"post","link":"https:\/\/www.hasangultekin.com\/tr\/2025\/07\/23\/how-i-use-mailchimp-automation-for-revenue-driven-email-flows\/","title":{"rendered":"Mailchimp Otomasyonunu Gelir Odakl\u0131 E-posta Ak\u0131\u015flar\u0131 i\u00e7in Nas\u0131l Kullan\u0131yorum?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Potansiyel m\u00fc\u015fterileri sad\u0131k m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcren tetikleyici tabanl\u0131 sistemler olu\u015fturma<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Giri\u015f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7o\u011fu ki\u015fi Mailchimp'i temel haber b\u00fclteni kampanyalar\u0131 i\u00e7in kullan\u0131yor. Ancak ben y\u0131llar boyunca otomasyon \u00f6zelliklerini kullanarak sadece etkile\u015fim de\u011fil, ciddi gelir sa\u011flayan tam hunili e-posta sistemleri olu\u015fturdum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ster e-ticaret ma\u011fazalar\u0131 ister hizmet tabanl\u0131 i\u015fletmeler i\u00e7in olsun, ba\u015far\u0131l\u0131 bir otomasyonun anahtar\u0131 yolculu\u011fun tamam\u0131n\u0131 anlamakt\u0131r. <strong>tekrar m\u00fc\u015fteri\u0307ye i\u0307lk dokunu\u015f<\/strong>. Bu da davran\u0131\u015fsal tetikleyiciler, zamana dayal\u0131 mant\u0131k ve amaca g\u00f6re tasarlanm\u0131\u015f i\u00e7erik kullanmak anlam\u0131na gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f6n\u00fc\u015f\u00fcm sa\u011flayan otomasyon ak\u0131\u015flar\u0131 olu\u015fturmak i\u00e7in Mailchimp'i \u015fu \u015fekilde kullan\u0131yorum.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Sadece Silinmekle Kalmayan Terk Edilmi\u015f Sepet Ak\u0131\u015flar\u0131 - \u0130yile\u015fiyorlar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Her zaman olu\u015fturdu\u011fum ilk otomasyonlardan biri <strong>\u00e7ok ad\u0131ml\u0131 terk edilmi\u015f al\u0131\u015fveri\u015f sepeti dizisi<\/strong>. Ancak tek bir \"Bir \u015fey unuttunuz\" e-postas\u0131 g\u00f6ndermek yerine, aciliyet ve psikolojiye dayal\u0131 bir dizi tasarl\u0131yorum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-posta 1 (1 saat sonra):<\/strong> \u00dcr\u00fcn g\u00f6rseli + yumu\u015fak CTA ile hat\u0131rlatma<\/li>\n\n\n\n<li><strong>E-posta 2 (24 saat sonra):<\/strong> Sosyal kan\u0131t (yorumlar, g\u00fcven sinyalleri)<\/li>\n\n\n\n<li><strong>E-posta 3 (48 saat sonra):<\/strong> S\u0131n\u0131rl\u0131 s\u00fcreli indirim + net CTA<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp'in birle\u015ftirme etiketlerini ve ko\u015fullu i\u00e7erik bloklar\u0131n\u0131 kullanarak bu ak\u0131\u015flar\u0131 kullan\u0131c\u0131 davran\u0131\u015f\u0131na (sepet de\u011feri, \u00fcr\u00fcn kategorisi vb.) g\u00f6re ki\u015fiselle\u015ftirdim. Birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m bir ma\u011fazada <strong>27% araba geri kazan\u0131m oran\u0131<\/strong> tam olarak bu kurulumu kullanarak.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Tekrar Sat\u0131\u015flar\u0131 Art\u0131ran Sat\u0131n Alma Sonras\u0131 Sekanslar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131n alma pahal\u0131d\u0131r. Elde tutma marj\u0131n oldu\u011fu yerdir. Sat\u0131n alma i\u015flemi yapan her m\u00fc\u015fteri i\u00e7in <strong>satin alma sonrasi sira<\/strong> sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcne g\u00f6re uyarlanm\u0131\u015ft\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sipari\u015f onay\u0131 \u2192 teslimat g\u00fcncellemesi<\/li>\n\n\n\n<li>\u00dcr\u00fcn kullan\u0131m ipu\u00e7lar\u0131 \u2192 tamamlay\u0131c\u0131 \u00fcr\u00fcn \u00f6nerileri<\/li>\n\n\n\n<li>\u0130nceleme talebi \u2192 sadakat program\u0131 tan\u0131t\u0131m\u0131<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu s\u0131ralamay\u0131 14-30 g\u00fcn boyunca zamanlayarak ve envanter ve mevsimsel trendlerle uyumlu hale getirerek, m\u00fc\u015fterilerin a\u015fa\u011f\u0131dakileri art\u0131rmas\u0131na yard\u0131mc\u0131 oldum <strong>35%'ye kadar tekrar sat\u0131n alma oran\u0131<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Davran\u0131\u015f Temelli Yeniden Kat\u0131l\u0131m Kampanyalar\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm kullan\u0131c\u0131lar ilgisiz olduklar\u0131 i\u00e7in b\u0131rakmazlar. Bazen sadece do\u011fru d\u00fcrtmeye ihtiya\u00e7 duyarlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp'in kitle etkinli\u011fi filtreleri ve t\u0131klama takibi ile \u015fu kullan\u0131c\u0131larla yeniden etkile\u015fime ge\u00e7en ak\u0131\u015flar olu\u015fturdum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30+ g\u00fcnd\u00fcr e-postalar\u0131 a\u00e7mad\u0131m<\/li>\n\n\n\n<li>Bir \u00fcr\u00fcn sayfas\u0131n\u0131 ziyaret etti ancak sat\u0131n almad\u0131<\/li>\n\n\n\n<li>Bir CTA'ya t\u0131kland\u0131 ancak d\u00f6n\u00fc\u015f\u00fcm sa\u011flanmad\u0131<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Her segment kendi tonunu ve teklifini al\u0131yor. Sonu\u00e7: yeniden canland\u0131rd\u0131k <strong>20-25% zaman a\u015f\u0131m\u0131na u\u011fram\u0131\u015f kullan\u0131c\u0131lar<\/strong> sadece zamanlamay\u0131 ve mesaj\u0131 de\u011fi\u015ftirerek belirli bir kampanyada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Talepten \u00d6nce G\u00fcven Olu\u015fturan Potansiyel M\u00fc\u015fteri Yeti\u015ftirme<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellikle B2B veya y\u00fcksek fiyatl\u0131 \u00fcr\u00fcnlerde, an\u0131nda d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ek\u00e7i de\u011fildir. \u0130\u015fte bu noktada m\u00fc\u015fteri aday\u0131 yeti\u015ftirme devreye girer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kullanma <strong>etiket tabanl\u0131 tetikleyiciler<\/strong> ve i\u00e7erik s\u0131ralamas\u0131yla, kademeli olarak g\u00fcven in\u015fa eden kampanyalar yap\u0131land\u0131r\u0131yorum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ho\u015f geldiniz \u2192 De\u011fer odakl\u0131 i\u00e7erik \u2192 \u00d6rnek olay incelemesi \u2192 Yumu\u015fak teklif<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kitlenin \u0131s\u0131nmas\u0131na izin vererek ve yaln\u0131zca etkile\u015fim oldu\u011funda teklif sunarak, a\u00e7\u0131lma oranlar\u0131n\u0131n 18%'den 46%'ye y\u00fckseldi\u011fini ve nitelikli potansiyel m\u00fc\u015fteri kalitesinin \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fcm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Otomasyonlar\u0131n \u0130\u00e7inde Analitik ve A\/B Testi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp size e-posta ba\u015f\u0131na performans \u00f6l\u00e7\u00fcmleri verir, ancak \u00e7ok az ekip otomasyonlar\u0131n i\u00e7inde A\/B testi kullan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otomatik ak\u0131\u015flar i\u00e7inde bile konu sat\u0131rlar\u0131n\u0131, g\u00f6nderim zamanlar\u0131n\u0131 ve CTA ifadelerini test ediyorum. \"10% \u0130ndirim Kazan\u0131n\" ile \"Teklifinizin S\u00fcresi Doluyor\" ifadelerinin kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131 bir test, herhangi bir arka u\u00e7 mant\u0131\u011f\u0131n\u0131 de\u011fi\u015ftirmeden TO'yu 19% art\u0131rd\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Son D\u00fc\u015f\u00fcnceler<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta otomasyonu \"kur ve unut\" demek de\u011fildir. Do\u011fru yap\u0131ld\u0131\u011f\u0131nda, bu <strong>kas\u0131tl\u0131 s\u0131ralama<\/strong>, <strong>veri destekli tetikleyiciler<\/strong>ve <strong>M\u00fc\u015fterinin yolculu\u011funa sayg\u0131 duyan zamanlama<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp y\u00fczeyde basit g\u00f6r\u00fcnebilir, ancak stratejik olarak kullan\u0131ld\u0131\u011f\u0131nda g\u00fc\u00e7l\u00fc bir gelir motoru haline gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp kurulumunuz yaln\u0131zca haber b\u00fcltenleri g\u00f6nderiyorsa, masada \u00e7ok \u015fey b\u0131rak\u0131yor olabilirsiniz. Ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131z f\u0131rsatlar\u0131 bulman\u0131za yard\u0131mc\u0131 olmaktan mutluluk duyar\u0131z.<\/p>","protected":false},"excerpt":{"rendered":"<p>Building trigger-based systems that convert leads into loyal customers Introduction Most people know Mailchimp for basic newsletter campaigns. But over the years, I\u2019ve used its automation features to build full-funnel email systems that drive serious revenue\u2014not just engagement. Whether for e-commerce stores or service-based businesses, the key to successful automation is understanding the full journey: from first touch to repeat customer. That means using behavioral triggers, time-based logic, and content designed with intent. Here\u2019s how I use Mailchimp to build automation flows that actually convert. 1. Abandoned Cart Flows That Don\u2019t Just Remind\u2014They Recover One of the first automations I always build is a multi-step abandoned cart sequence. But instead of sending a single \u201cYou forgot something\u201d email, I design a series based on urgency and psychology: Using Mailchimp\u2019s merge tags and conditional content blocks, I\u2019ve personalized these flows to user behavior (cart value, product category, etc.). One store I worked with saw a 27% cart recovery rate using this exact setup. 2. Post-Purchase Sequences That Drive Repeat Sales Acquisition is expensive. Retention is where the margin is. For every customer who makes a purchase, I trigger a post-purchase sequence tailored to the product they bought: By timing this sequence [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[137],"tags":[141,139,138,142,140],"class_list":["post-749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing","tag-abandoned-cart-mailchimp","tag-email-automation-flows","tag-mailchimp-automation-for-ecommerce","tag-post-purchase-email-sequence","tag-revenue-from-email-campaigns"],"_links":{"self":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/comments?post=749"}],"version-history":[{"count":1,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/749\/revisions"}],"predecessor-version":[{"id":750,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/749\/revisions\/750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/media\/756"}],"wp:attachment":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/media?parent=749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/categories?post=749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/tags?post=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}