{"id":749,"date":"2025-07-23T14:57:32","date_gmt":"2025-07-23T11:57:32","guid":{"rendered":"https:\/\/www.hasangultekin.com\/?p=749"},"modified":"2025-07-23T15:37:57","modified_gmt":"2025-07-23T12:37:57","slug":"how-i-use-mailchimp-automation-for-revenue-driven-email-flows","status":"publish","type":"post","link":"https:\/\/www.hasangultekin.com\/tr\/2025\/07\/23\/how-i-use-mailchimp-automation-for-revenue-driven-email-flows\/","title":{"rendered":"Mailchimp Otomasyonunu Gelir Odakl\u0131 E-posta Ak\u0131\u015flar\u0131 i\u00e7in Nas\u0131l Kullan\u0131yorum?"},"content":{"rendered":"

Potansiyel m\u00fc\u015fterileri sad\u0131k m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcren tetikleyici tabanl\u0131 sistemler olu\u015fturma<\/em><\/p>\n\n\n\n

Giri\u015f<\/h3>\n\n\n\n

\u00c7o\u011fu ki\u015fi Mailchimp'i temel haber b\u00fclteni kampanyalar\u0131 i\u00e7in kullan\u0131yor. Ancak ben y\u0131llar boyunca otomasyon \u00f6zelliklerini kullanarak sadece etkile\u015fim de\u011fil, ciddi gelir sa\u011flayan tam hunili e-posta sistemleri olu\u015fturdum.<\/p>\n\n\n\n

\u0130ster e-ticaret ma\u011fazalar\u0131 ister hizmet tabanl\u0131 i\u015fletmeler i\u00e7in olsun, ba\u015far\u0131l\u0131 bir otomasyonun anahtar\u0131 yolculu\u011fun tamam\u0131n\u0131 anlamakt\u0131r. tekrar m\u00fc\u015fteri\u0307ye i\u0307lk dokunu\u015f<\/strong>. Bu da davran\u0131\u015fsal tetikleyiciler, zamana dayal\u0131 mant\u0131k ve amaca g\u00f6re tasarlanm\u0131\u015f i\u00e7erik kullanmak anlam\u0131na gelir.<\/p>\n\n\n\n

D\u00f6n\u00fc\u015f\u00fcm sa\u011flayan otomasyon ak\u0131\u015flar\u0131 olu\u015fturmak i\u00e7in Mailchimp'i \u015fu \u015fekilde kullan\u0131yorum.<\/p>\n\n\n\n

1. Sadece Silinmekle Kalmayan Terk Edilmi\u015f Sepet Ak\u0131\u015flar\u0131 - \u0130yile\u015fiyorlar<\/h3>\n\n\n\n

Her zaman olu\u015fturdu\u011fum ilk otomasyonlardan biri \u00e7ok ad\u0131ml\u0131 terk edilmi\u015f al\u0131\u015fveri\u015f sepeti dizisi<\/strong>. Ancak tek bir \"Bir \u015fey unuttunuz\" e-postas\u0131 g\u00f6ndermek yerine, aciliyet ve psikolojiye dayal\u0131 bir dizi tasarl\u0131yorum:<\/p>\n\n\n\n

    \n
  • E-posta 1 (1 saat sonra):<\/strong> \u00dcr\u00fcn g\u00f6rseli + yumu\u015fak CTA ile hat\u0131rlatma<\/li>\n\n\n\n
  • E-posta 2 (24 saat sonra):<\/strong> Sosyal kan\u0131t (yorumlar, g\u00fcven sinyalleri)<\/li>\n\n\n\n
  • E-posta 3 (48 saat sonra):<\/strong> S\u0131n\u0131rl\u0131 s\u00fcreli indirim + net CTA<\/li>\n<\/ul>\n\n\n\n

    Mailchimp'in birle\u015ftirme etiketlerini ve ko\u015fullu i\u00e7erik bloklar\u0131n\u0131 kullanarak bu ak\u0131\u015flar\u0131 kullan\u0131c\u0131 davran\u0131\u015f\u0131na (sepet de\u011feri, \u00fcr\u00fcn kategorisi vb.) g\u00f6re ki\u015fiselle\u015ftirdim. Birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m bir ma\u011fazada 27% araba geri kazan\u0131m oran\u0131<\/strong> tam olarak bu kurulumu kullanarak.<\/p>\n\n\n\n

    2. Tekrar Sat\u0131\u015flar\u0131 Art\u0131ran Sat\u0131n Alma Sonras\u0131 Sekanslar<\/h3>\n\n\n\n

    Sat\u0131n alma pahal\u0131d\u0131r. Elde tutma marj\u0131n oldu\u011fu yerdir. Sat\u0131n alma i\u015flemi yapan her m\u00fc\u015fteri i\u00e7in satin alma sonrasi sira<\/strong> sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcne g\u00f6re uyarlanm\u0131\u015ft\u0131r:<\/p>\n\n\n\n

      \n
    • Sipari\u015f onay\u0131 \u2192 teslimat g\u00fcncellemesi<\/li>\n\n\n\n
    • \u00dcr\u00fcn kullan\u0131m ipu\u00e7lar\u0131 \u2192 tamamlay\u0131c\u0131 \u00fcr\u00fcn \u00f6nerileri<\/li>\n\n\n\n
    • \u0130nceleme talebi \u2192 sadakat program\u0131 tan\u0131t\u0131m\u0131<\/li>\n<\/ul>\n\n\n\n

      Bu s\u0131ralamay\u0131 14-30 g\u00fcn boyunca zamanlayarak ve envanter ve mevsimsel trendlerle uyumlu hale getirerek, m\u00fc\u015fterilerin a\u015fa\u011f\u0131dakileri art\u0131rmas\u0131na yard\u0131mc\u0131 oldum 35%'ye kadar tekrar sat\u0131n alma oran\u0131<\/strong>.<\/p>\n\n\n\n

      3. Davran\u0131\u015f Temelli Yeniden Kat\u0131l\u0131m Kampanyalar\u0131<\/h3>\n\n\n\n

      T\u00fcm kullan\u0131c\u0131lar ilgisiz olduklar\u0131 i\u00e7in b\u0131rakmazlar. Bazen sadece do\u011fru d\u00fcrtmeye ihtiya\u00e7 duyarlar.<\/p>\n\n\n\n

      Mailchimp'in kitle etkinli\u011fi filtreleri ve t\u0131klama takibi ile \u015fu kullan\u0131c\u0131larla yeniden etkile\u015fime ge\u00e7en ak\u0131\u015flar olu\u015fturdum:<\/p>\n\n\n\n

        \n
      • 30+ g\u00fcnd\u00fcr e-postalar\u0131 a\u00e7mad\u0131m<\/li>\n\n\n\n
      • Bir \u00fcr\u00fcn sayfas\u0131n\u0131 ziyaret etti ancak sat\u0131n almad\u0131<\/li>\n\n\n\n
      • Bir CTA'ya t\u0131kland\u0131 ancak d\u00f6n\u00fc\u015f\u00fcm sa\u011flanmad\u0131<\/li>\n<\/ul>\n\n\n\n

        Her segment kendi tonunu ve teklifini al\u0131yor. Sonu\u00e7: yeniden canland\u0131rd\u0131k 20-25% zaman a\u015f\u0131m\u0131na u\u011fram\u0131\u015f kullan\u0131c\u0131lar<\/strong> sadece zamanlamay\u0131 ve mesaj\u0131 de\u011fi\u015ftirerek belirli bir kampanyada.<\/p>\n\n\n\n

        4. Talepten \u00d6nce G\u00fcven Olu\u015fturan Potansiyel M\u00fc\u015fteri Yeti\u015ftirme<\/h3>\n\n\n\n

        \u00d6zellikle B2B veya y\u00fcksek fiyatl\u0131 \u00fcr\u00fcnlerde, an\u0131nda d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ek\u00e7i de\u011fildir. \u0130\u015fte bu noktada m\u00fc\u015fteri aday\u0131 yeti\u015ftirme devreye girer.<\/p>\n\n\n\n

        Kullanma etiket tabanl\u0131 tetikleyiciler<\/strong> ve i\u00e7erik s\u0131ralamas\u0131yla, kademeli olarak g\u00fcven in\u015fa eden kampanyalar yap\u0131land\u0131r\u0131yorum:<\/p>\n\n\n\n

          \n
        • Ho\u015f geldiniz \u2192 De\u011fer odakl\u0131 i\u00e7erik \u2192 \u00d6rnek olay incelemesi \u2192 Yumu\u015fak teklif<\/li>\n<\/ul>\n\n\n\n

          Kitlenin \u0131s\u0131nmas\u0131na izin vererek ve yaln\u0131zca etkile\u015fim oldu\u011funda teklif sunarak, a\u00e7\u0131lma oranlar\u0131n\u0131n 18%'den 46%'ye y\u00fckseldi\u011fini ve nitelikli potansiyel m\u00fc\u015fteri kalitesinin \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fcm.<\/p>\n\n\n\n

          5. Otomasyonlar\u0131n \u0130\u00e7inde Analitik ve A\/B Testi<\/h3>\n\n\n\n

          Mailchimp size e-posta ba\u015f\u0131na performans \u00f6l\u00e7\u00fcmleri verir, ancak \u00e7ok az ekip otomasyonlar\u0131n i\u00e7inde A\/B testi kullan\u0131r.<\/p>\n\n\n\n

          Otomatik ak\u0131\u015flar i\u00e7inde bile konu sat\u0131rlar\u0131n\u0131, g\u00f6nderim zamanlar\u0131n\u0131 ve CTA ifadelerini test ediyorum. \"10% \u0130ndirim Kazan\u0131n\" ile \"Teklifinizin S\u00fcresi Doluyor\" ifadelerinin kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131 bir test, herhangi bir arka u\u00e7 mant\u0131\u011f\u0131n\u0131 de\u011fi\u015ftirmeden TO'yu 19% art\u0131rd\u0131.<\/p>\n\n\n\n

          Son D\u00fc\u015f\u00fcnceler<\/h3>\n\n\n\n

          E-posta otomasyonu \"kur ve unut\" demek de\u011fildir. Do\u011fru yap\u0131ld\u0131\u011f\u0131nda, bu kas\u0131tl\u0131 s\u0131ralama<\/strong>, veri destekli tetikleyiciler<\/strong>ve M\u00fc\u015fterinin yolculu\u011funa sayg\u0131 duyan zamanlama<\/strong>.<\/p>\n\n\n\n

          Mailchimp y\u00fczeyde basit g\u00f6r\u00fcnebilir, ancak stratejik olarak kullan\u0131ld\u0131\u011f\u0131nda g\u00fc\u00e7l\u00fc bir gelir motoru haline gelir.<\/p>\n\n\n\n

          Mailchimp kurulumunuz yaln\u0131zca haber b\u00fcltenleri g\u00f6nderiyorsa, masada \u00e7ok \u015fey b\u0131rak\u0131yor olabilirsiniz. Ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131z f\u0131rsatlar\u0131 bulman\u0131za yard\u0131mc\u0131 olmaktan mutluluk duyar\u0131z.<\/p>","protected":false},"excerpt":{"rendered":"

          Potansiyel m\u00fc\u015fterileri sad\u0131k m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcren tetikleyici tabanl\u0131 sistemler olu\u015fturma Giri\u015f \u00c7o\u011fu insan Mailchimp'i temel haber b\u00fclteni kampanyalar\u0131yla tan\u0131r. Ancak y\u0131llar boyunca, otomasyon \u00f6zelliklerini yaln\u0131zca etkile\u015fim de\u011fil, ciddi gelir sa\u011flayan tam huni e-posta sistemleri olu\u015fturmak i\u00e7in kulland\u0131m. \u0130ster e-ticaret ma\u011fazalar\u0131 ister hizmet tabanl\u0131 i\u015fletmeler i\u00e7in olsun, ba\u015far\u0131l\u0131 otomasyonun anahtar\u0131, ilk dokunu\u015ftan tekrar m\u00fc\u015fteriye kadar t\u00fcm yolculu\u011fu anlamakt\u0131r. Bu da davran\u0131\u015fsal tetikleyiciler, zamana dayal\u0131 mant\u0131k ve amaca g\u00f6re tasarlanm\u0131\u015f i\u00e7erik kullanmak anlam\u0131na geliyor. D\u00f6n\u00fc\u015f\u00fcm sa\u011flayan otomasyon ak\u0131\u015flar\u0131 olu\u015fturmak i\u00e7in Mailchimp'i \u015fu \u015fekilde kullan\u0131yorum. 1. Terk Edilmi\u015f Sepet Ak\u0131\u015flar\u0131 Sadece Silmez, Kurtar\u0131r Her zaman olu\u015fturdu\u011fum ilk otomasyonlardan biri \u00e7ok ad\u0131ml\u0131 bir terk edilmi\u015f sepet dizisidir. Ancak tek bir \"Bir \u015fey unuttunuz\" e-postas\u0131 g\u00f6ndermek yerine, aciliyet ve psikolojiye dayal\u0131 bir dizi tasarl\u0131yorum: Mailchimp'in birle\u015ftirme etiketlerini ve ko\u015fullu i\u00e7erik bloklar\u0131n\u0131 kullanarak bu ak\u0131\u015flar\u0131 kullan\u0131c\u0131 davran\u0131\u015f\u0131na (sepet de\u011feri, \u00fcr\u00fcn kategorisi vb.) g\u00f6re ki\u015fiselle\u015ftirdim. Birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m bir ma\u011faza, tam olarak bu kurulumu kullanarak 27% sepet kurtarma oran\u0131 g\u00f6rd\u00fc. 2. Sat\u0131\u015flar\u0131n Tekrarlanmas\u0131n\u0131 Sa\u011flayan Sat\u0131n Alma Sonras\u0131 Sekanslar Sat\u0131n alma pahal\u0131d\u0131r. Marj\u0131n oldu\u011fu yer elde tutmad\u0131r. Sat\u0131n alma i\u015flemi yapan her m\u00fc\u015fteri i\u00e7in, sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcne g\u00f6re uyarlanm\u0131\u015f bir sat\u0131n alma sonras\u0131 sekans\u0131n\u0131 tetikliyorum: Bu s\u0131ralamay\u0131 zamanlayarak [...]<\/p>","protected":false},"author":1,"featured_media":756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[137],"tags":[141,139,138,142,140],"class_list":["post-749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing","tag-abandoned-cart-mailchimp","tag-email-automation-flows","tag-mailchimp-automation-for-ecommerce","tag-post-purchase-email-sequence","tag-revenue-from-email-campaigns"],"_links":{"self":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/comments?post=749"}],"version-history":[{"count":1,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/749\/revisions"}],"predecessor-version":[{"id":750,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/posts\/749\/revisions\/750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/media\/756"}],"wp:attachment":[{"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/media?parent=749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/categories?post=749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hasangultekin.com\/tr\/wp-json\/wp\/v2\/tags?post=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}