Google Tag Manager is a web management tool for collecting data and managing tags and online marketing elements. With Google Tag Manager, it’s easy to control and manage various elements related to a website. For example, you can use it to place and manage tracking codes on a website, easily manage online advertising and marketing campaigns, and generate reports. Google Tag Manager also allows you to add various analytics features to your website and efficiently manage your real-time reports.
How to set up Google Tag Manager?
- Create your Google Tag Manager (GTM) account.
- Copy and paste the GTM code into your website.
- Use the GTM interface to create tags.
- Use the GTM interface to publish your tags.
- Create data layers using the GTM Tag Manager interface.
- Place the code on your site and test it.
- Finally, reload the site and see if the tags work.
What you can do:
- Google Tag Manager (GTM) tags: GTM is a tool designed to make it easier to analyze the effectiveness of websites and mobile applications. GTM hosts tags that are used to measure, track, and report on websites and mobile applications.
- Google Analytics tag (GA): GA is a tag used to track website clicks and views, visitor page visits, and time spent. GA hosts tags used to measure website traffic, sources, and other activities.
- Google AdWords tag (GDW): GDW is a tag used to measure the response to ads on websites. GDW allows for real-time monitoring and reporting of ads.
- Google Optimize Tag (GOP): GOP is a tag used to improve the user experience and performance of websites. GOP allows you to measure, track, and report on the user experience and performance of websites.