Technical SEO, Core Web Vitals, structured data and how search has changed over more than a decade of hands-on work.
19 posts
A good robots.txt helps search engines spend their time on your products and categories instead of filters, carts and search results. Here are best practices and examples per platform.
SEO 4 min read
Migrations are where most sudden SEO traffic drops come from. This checklist covers planning, redirect mapping, launch day and post-launch monitoring for platform and domain changes.
SEO 4 min read
Shopify handles many SEO basics for you, but not all of them. This 25-step checklist covers duplicate URLs, collections, robots.txt, structured data, apps and speed.
SEO 5 min read
Shoppers increasingly ask AI assistants what to buy. Generative engine optimization is about making sure your store is part of the answer. Here is what works today.
SEO 4 min read
Online stores have technical SEO problems that blogs never face - faceted navigation, out-of-stock products, thousands of near-duplicate pages. Use this checklist to audit yours.
SEO 4 min read
Core Web Vitals affect both rankings and conversion. On online stores, the same few issues cause most failures. Here is how to find and fix them on product and category pages.
SEO 4 min read
See how mcp-gsc connects Search Console to AI assistants, what its September updates fix and how to turn search data into useful site changes.
SEO 4 min read
Understand GEO Optimizer’s readiness checks, citation sampling and scoring limits before using an AI visibility score to prioritise website work.
SEO 4 min read
Explore OpenSEO’s MCP and agent workflows, its DataForSEO dependency and the operating decisions behind a self-hosted SEO research platform.
SEO 4 min read
Understand Google’s 2026 AI and multimodal Search Console reports, their rollout limits and how to connect visibility with useful business outcomes.
SEO 4 min read
