Understanding HTML/CSS and site structure: A strong understanding of HTML and CSS is important for identifying technical issues that may affect search engine visibility.
Understanding website architecture and URL structure: Understanding how web pages are organized and structured can help in creating a website that is optimized for both users and search engines.
Knowledge of content management systems (CMS) and website platforms: Knowing how to work with different CMS platforms, such as WordPress or Shopify, can be beneficial in optimizing website content and structure.
Experience with keyword research and analysis tools: A solid understanding of keyword research and analysis tools can help identify opportunities to optimize website content and direct traffic.
Knowledge of on-page optimization techniques: On-page optimization involves making changes to improve website content and structure. Understanding best practices for on-page optimization can help improve website rankings.
Familiarity with technical SEO tools: Technical SEO involves analyzing website code and server settings to ensure proper indexing and crawling by search engines. Familiarity with tools such as Google Search Console and Screaming Frog can help identify technical issues and improve website performance.
Understand site speed and performance: Website speed and performance are critical factors in search engine rankings. Understanding how to optimize site speed and performance can increase site visibility.
Understanding Website Analytics Tools: Understanding website analytics tools such as Google Analytics is important for measuring website performance and identifying opportunities for improvement.
Mastering Schema Markup: Schema markup is a type of coding added to a website to help search engines better understand the content. Understanding how to implement schema markup can improve search engine visibility.
Knowledge of mobile optimization: As more searches are conducted on mobile devices, it is critical to have a website that is optimized for mobile users. Understanding best practices for mobile optimization can improve search engine rankings and user experience.