How server performance, code cleanliness, and tracking accuracy impact real business results Introduction When people talk about conversion optimization, they usually jump straight to A/B tests, CTA colors, or copywriting tweaks. While those things matter, I’ve seen too many businesses focus on surface-level fixes while ignoring a foundational truth: no amount of clever marketing will compensate for a weak technical base. Whether you’re running an e-commerce store on Magento or managing high-volume lead generation funnels, the infrastructure you build on—your …
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