Using AI to Build Smarter Email Campaigns: From Segmentation to Subject Lines

Real examples of how prompt engineering improves targeting, tone, and timing Introduction Email marketing has always been one of the most direct and effective ways to communicate with an audience. But getting it right—right message, right time, right tone—takes a lot of thinking, testing, and time. Over the last year, I’ve started using AI in my email campaigns more deliberately. Not to replace human strategy or creativity, but to amplify it. With the right prompts, I’ve been able to write

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