Technical improvements that actually move the needle in e-commerce performance Introduction When people think of conversion optimization for e-commerce, they usually start with color palettes, button shapes, or headline formulas. But when you’re working with a platform like Magento, the biggest performance gains don’t come from how your store looks—but from how it functions behind the scenes. I’ve worked with Magento stores that had beautiful design and great products, but still struggled with conversion rates. Why? Because their technical setup …
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