Real-World Use Cases with Marketo, HubSpot & Mailchimp Introduction: Why AI + Marketing Automation Matters In today’s performance-driven digital landscape, marketers are expected to do more with less—faster personalization, smarter segmentation, and higher ROI across channels. As someone working at the intersection of marketing automation and AI, I’ve found that prompt engineering can act as a hidden superpower. Whether I’m building a lead nurturing flow in Marketo, crafting dynamic email sequences in Mailchimp, or optimizing journeys in HubSpot, generative AI …
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