A hands-on take on lead scoring, automation logic, and when to choose what Introduction Over the past few years, I’ve worked with both Adobe Marketo and HubSpot to build automated journeys, lead scoring systems, and full-funnel campaigns for clients ranging from startups to established e-commerce brands. One question I get asked often is: “Which one is better—Marketo or HubSpot?” And the honest answer is: it depends. Both platforms are strong, but they serve different kinds of teams and goals. In …
Tag: Marketo vs HubSpot
Real-World Use Cases with Marketo, HubSpot & Mailchimp Introduction: Why AI + Marketing Automation Matters In today’s performance-driven digital landscape, marketers are expected to do more with less—faster personalization, smarter segmentation, and higher ROI across channels. As someone working at the intersection of marketing automation and AI, I’ve found that prompt engineering can act as a hidden superpower. Whether I’m building a lead nurturing flow in Marketo, crafting dynamic email sequences in Mailchimp, or optimizing journeys in HubSpot, generative AI …
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