Tag: post-purchase email sequence

Building trigger-based systems that convert leads into loyal customers Introduction Most people know Mailchimp for basic newsletter campaigns. But over the years, I’ve used its automation features to build full-funnel email systems that drive serious revenue—not just engagement. Whether for e-commerce stores or service-based businesses, the key to successful automation is understanding the full journey: from first touch to repeat customer. That means using behavioral triggers, time-based logic, and content designed with intent. Here’s how I use Mailchimp to build …