Notes from building and operating AI systems, commerce platforms and the measurement around them.
Black Friday 2026 falls on 27 November, with Cyber Monday on 30 November. This checklist covers what to prepare now - performance, checkout, tracking, marketing, support and a code freeze - so your store sells instead of crashes.
Commerce Engineering 4 min read
Do not find out on Black Friday that your store breaks at 300 visitors. This guide shows how to load test an online store with k6, including realistic browsing, add-to-cart and checkout scenarios.
Backend Architecture 5 min read
Shopify handles hosting and CDN, so why is your store still slow? Usually apps, heavy themes, images and scripts. Here are 15 practical fixes to make your Shopify store faster.
Commerce Engineering 4 min read
Most shopping carts are never completed. Some abandonment is normal, but much of it is caused by fixable problems. Here are 15 common reasons shoppers leave, and how to fix each one.
CRO Optimization 4 min read
Redis can make WordPress, WooCommerce and Magento noticeably faster, especially for pages that cannot be page-cached. Here is how to set it up correctly and avoid common mistakes.
Backend Architecture 4 min read
Products missing from search, reindex failures or "No alive nodes found in your cluster"? Here is how to diagnose and fix the most common OpenSearch and Elasticsearch problems in Magento 2.
Commerce Engineering 4 min read
Product pages are where search traffic turns into revenue. Here is how to optimize product pages for Google and AI search while making them convert better, step by step.
SEO 4 min read
Internal links decide how search engines discover and value your categories and products. Here is a practical internal linking strategy for online stores, from navigation to blog posts.
SEO 4 min read
ChatGPT, Claude and Gemini are all capable AI assistants, and features change every month. Instead of a snapshot ranking, here is a practical framework to choose the right one for your business.
AI for Business 4 min read
You cannot improve support without measuring it. Here are the 12 customer support KPIs that matter most, how to calculate them, what they tell you and how AI changes the picture.
AI for Business 4 min read
Claims about AI productivity are everywhere. Here is what controlled studies actually found about time savings in customer support, writing, consulting and coding, and how to apply it in your own business.
AI for Business 5 min read
Is that AI project worth it? Here is a simple formula to calculate the ROI of AI and automation, a worked example, the hidden costs people forget and how to build a business case management trusts.
AI Automation Consulting 4 min read
