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Hasan Gültekin
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Notes from building and operating AI systems, commerce platforms and the measurement around them.

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19 Aug 2025

Start a RAG System with Questions It Must Not Answer

A retrieval system needs evidence for answering and a deliberate path for missing evidence. Negative cases make that boundary measurable.

AI Engineering / 3 min read

24 Jul 2025

Designing Webhooks for Duplicates and Delayed Events

Build webhook receivers that verify input, accept work durably, handle duplicate deliveries, and reconcile state when events arrive late.

Backend Architecture / 3 min read

23 Jul 2025

Journey Builder, but Custom: How I Built a Tailored Funnel Framework for a B2C Brand

Digital Marketing / 3 min read

23 Jul 2025

How I Use Mailchimp Automation for Revenue-Driven Email Flows

E-mail Marketing / 3 min read

12 Jun 2025

Tenant Isolation Has to Follow the Data

Why tenant isolation must extend through database queries, caches, background jobs, retrieval, and support tooling in a SaaS application.

Backend Architecture / 3 min read

13 Feb 2025

Making n8n Workflows Safe to Retry

A workflow can fail after its external action succeeds. Design retries around business operations, checkpoints, and explicit failure states.

Backend Architecture / 3 min read

21 Dec 2024

How I Use AI Prompt Engineering to Accelerate Landing Page Optimization

AI Marketing / 3 min read

21 Nov 2024

A Backup Is Only Useful If the Restore Works

A restore-first approach to backups for small software teams, covering recovery targets, dependencies, credentials, and realistic verification.

Platform Operations / 3 min read

11 Oct 2024

Magento Conversion Optimization: Beyond Just Design Tweaks

Digital Marketing / 3 min read

15 Jul 2024

Adobe Marketo vs. HubSpot: Smart Campaign Strategies Compared

AI Marketing / 3 min read

9 Jul 2024

Debugging Slow Magento Stores from the Request Inward

How I narrow a slow Magento request to the browser, cache, PHP workers, database, or an integration before changing infrastructure.

Commerce Engineering / 3 min read

1 Jun 2024

How I Combine AI Prompt Engineering with Marketing Automation

AI Marketing / 2 min read

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Hasan Gültekin

Hasan Gültekin

Developer. Writing about AI systems, commerce platforms and technical SEO.

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