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Hasan Gültekin
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Notes from building and operating AI systems, commerce platforms and the measurement around them.

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23 May 2024

Why Conversion Optimization Starts With Solid Infrastructure

CRO Optimization / 3 min read

23 Apr 2024

Using AI to Build Smarter Email Campaigns: From Segmentation to Subject Lines

AI Marketing / 3 min read

14 Mar 2024

A Product Import Should Not Be Able to Break the Store

A practical design for catalog imports: validate before writing, isolate bad rows, preserve product identity, and make every run explainable.

Commerce Engineering / 3 min read

23 Nov 2023

5 Conversion Optimization Wins I Achieved Using Google Tag Manager & GA4

Digital Marketing / 3 min read

21 Nov 2023

SEO Visual Search Optimization: Revolutionizing Digital Marketing

SEO / 2 min read

26 Sep 2023

Core Web Vitals & SEO: A Comprehensive Guide for Website Optimization

SEO / 2 min read

13 Apr 2023

Google has released the April 2023 Reviews Update

SEO / 3 min read

1 Mar 2023

How SEO Has Evolved and Transformed in the Last 12 Years

SEO / 2 min read

1 Mar 2023

Technical details for SEO success

SEO / 2 min read

22 Dec 2022

What is semantic link building

SEO / 2 min read

24 Feb 2020

What is Cross-Linking in SEO

SEO / 2 min read

24 May 2019

Learn 7 effective ways to recover lost traffic

SEO / 9 min read

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Hasan Gültekin

Hasan Gültekin

Developer. Writing about AI systems, commerce platforms and technical SEO.

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