Notes from building and operating AI systems, commerce platforms and the measurement around them.
Performance Max promises automation across all Google channels. Standard Shopping gives more control. Here is how they compare for online stores and how to decide which to use.
Digital Marketing 4 min read
Disapproved products mean lost Shopping traffic and sales. Here is how to fix the most common Google Merchant Center errors, from price mismatches to the dreaded misrepresentation suspension.
Digital Marketing 5 min read
Copy-ready JSON-LD examples for product pages, with offers, reviews, shipping, return policy, variants and breadcrumbs, and how to fix the most common structured data errors.
SEO 4 min read
Strange redirects, spam pages in Google, a hosting suspension? Here is a calm, step-by-step plan to clean a hacked WordPress or WooCommerce site and keep it clean.
Platform Operations 5 min read
Two of the most confusing statuses in Google Search Console. Here is what "Crawled - currently not indexed" and "Discovered - currently not indexed" really mean, and a step-by-step plan to get important pages indexed.
SEO 5 min read
A good robots.txt helps search engines spend their time on your products and categories instead of filters, carts and search results. Here are best practices and examples per platform.
SEO 4 min read
Most backup setups fail on the day you need them. This guide shows a simple, reliable 3-2-1 backup strategy for Linux servers with restic, database dumps, retention and restore tests.
Linux 4 min read
Most "train ChatGPT on your data" projects are actually RAG projects. Here is how retrieval-augmented generation works, how to build a reliable chatbot on your own documents and what to avoid.
AI Engineering 5 min read
More traffic is expensive; more conversions from the traffic you already have is often cheaper. Here are 30 practical CRO tips for online stores, from product pages to checkout.
CRO Optimization 4 min read
Migrations are where most sudden SEO traffic drops come from. This checklist covers planning, redirect mapping, launch day and post-launch monitoring for platform and domain changes.
SEO 4 min read
Automated email flows work 24/7 and often bring in a large share of email revenue. Here are the 10 flows every online store should have, with timing, content ideas and common mistakes.
E-mail Marketing 5 min read
A practical guide to running n8n on your own server with Docker Compose, including HTTPS, PostgreSQL, the encryption key, webhooks, backups and safe updates.
AI Automation Consulting 4 min read
