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Notes from building and operating AI systems, commerce platforms and the measurement around them.

All SEO AI Engineering Agentic Systems Digital Marketing AI Automation Consulting AI for Business Commerce Engineering Backend Architecture Platform Operations AI Marketing E-mail Marketing CRO Optimization Linux Product Engineering
21 Nov 2024

A Backup Is Only Useful If the Restore Works

A restore-first approach to backups for small software teams, covering recovery targets, dependencies, credentials, and realistic verification.

Platform Operations / 3 min read

11 Oct 2024

Magento Conversion Optimization: Beyond Just Design Tweaks

Digital Marketing / 3 min read

15 Jul 2024

Adobe Marketo vs. HubSpot: Smart Campaign Strategies Compared

AI Marketing / 3 min read

9 Jul 2024

Debugging Slow Magento Stores from the Request Inward

How I narrow a slow Magento request to the browser, cache, PHP workers, database, or an integration before changing infrastructure.

Commerce Engineering / 3 min read

1 Jun 2024

How I Combine AI Prompt Engineering with Marketing Automation

AI Marketing / 2 min read

23 May 2024

Why Conversion Optimization Starts With Solid Infrastructure

CRO Optimization / 3 min read

23 Apr 2024

Using AI to Build Smarter Email Campaigns: From Segmentation to Subject Lines

AI Marketing / 3 min read

14 Mar 2024

A Product Import Should Not Be Able to Break the Store

A practical design for catalog imports: validate before writing, isolate bad rows, preserve product identity, and make every run explainable.

Commerce Engineering / 3 min read

23 Nov 2023

5 Conversion Optimization Wins I Achieved Using Google Tag Manager & GA4

Digital Marketing / 3 min read

21 Nov 2023

SEO Visual Search Optimization: Revolutionizing Digital Marketing

SEO / 2 min read

26 Sep 2023

Core Web Vitals & SEO: A Comprehensive Guide for Website Optimization

SEO / 2 min read

13 Apr 2023

Google has released the April 2023 Reviews Update

SEO / 3 min read

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Hasan Gültekin

Developer. Writing about AI systems, commerce platforms and technical SEO.

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  • Magento 2 and Hyvä
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I use analytics to see which pages are read and, only if you allow it, marketing tags to measure campaigns. Nothing is loaded until you choose; the choice is stored in your browser. If you send an enquiry, the campaign and the pages that led to it are attached to it so I can see which channels work. Privacy policy