Designing a conversion system using tracking data, backend triggers, and real user behavior Introduction Journey builders in tools like HubSpot, Klaviyo, or Salesforce make it easy to visualize marketing flows. But what happens when the business logic gets too complex, or the platform can’t fully support the nuances of your funnel? That’s the challenge I faced with a B2C client who needed a custom journey framework—one that could react to user behavior in real-time, sync with backend systems, and trigger …
Category: Digital Marketing
Faster copy, smarter design ideas, and real results with the right prompts Introduction Landing page optimization has always been one of my favorite parts of digital marketing. It’s where strategy, psychology, and data all come together—and when it works, you can feel the difference almost instantly. But crafting high-converting landing pages takes time. Coming up with new headline variations, writing copy that resonates, testing layout ideas… it adds up fast, especially when you’re working on multiple campaigns. Over the last …
Technical improvements that actually move the needle in e-commerce performance Introduction When people think of conversion optimization for e-commerce, they usually start with color palettes, button shapes, or headline formulas. But when you’re working with a platform like Magento, the biggest performance gains don’t come from how your store looks—but from how it functions behind the scenes. I’ve worked with Magento stores that had beautiful design and great products, but still struggled with conversion rates. Why? Because their technical setup …
A hands-on take on lead scoring, automation logic, and when to choose what Introduction Over the past few years, I’ve worked with both Adobe Marketo and HubSpot to build automated journeys, lead scoring systems, and full-funnel campaigns for clients ranging from startups to established e-commerce brands. One question I get asked often is: “Which one is better—Marketo or HubSpot?” And the honest answer is: it depends. Both platforms are strong, but they serve different kinds of teams and goals. In …
Real-World Use Cases with Marketo, HubSpot & Mailchimp Introduction: Why AI + Marketing Automation Matters In today’s performance-driven digital landscape, marketers are expected to do more with less—faster personalization, smarter segmentation, and higher ROI across channels. As someone working at the intersection of marketing automation and AI, I’ve found that prompt engineering can act as a hidden superpower. Whether I’m building a lead nurturing flow in Marketo, crafting dynamic email sequences in Mailchimp, or optimizing journeys in HubSpot, generative AI …
Real examples of how prompt engineering improves targeting, tone, and timing Introduction Email marketing has always been one of the most direct and effective ways to communicate with an audience. But getting it right—right message, right time, right tone—takes a lot of thinking, testing, and time. Over the last year, I’ve started using AI in my email campaigns more deliberately. Not to replace human strategy or creativity, but to amplify it. With the right prompts, I’ve been able to write …
A personal look into tracking smarter, testing faster, and increasing results with clean data Introduction If you can’t measure it, you can’t improve it. It’s a phrase we hear often in digital marketing—and in my experience, it’s absolutely true. I’ve worked with a wide range of businesses over the past few years, and one of the biggest improvements I’ve consistently delivered has come through better tracking and smarter optimization. With a clean Google Tag Manager (GTM) setup and a properly …
Google Tag Manager is a web management tool for collecting data and managing tags and online marketing elements. With Google Tag Manager, it’s easy to control and manage various elements related to a website. For example, you can use it to place and manage tracking codes on a website, easily manage online advertising and marketing campaigns, and generate reports. Google Tag Manager also allows you to add various analytics features to your website and efficiently manage your real-time reports. How …
English 
Türkçe